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Post by account_disabled on Dec 1, 2023 23:15:15 GMT -5
You can show how your products and services make it possible to be a better parent, a more attentive spouse, or a more responsible homeowner. Find out their ultimate goal, and give them a leg up in getting there. Other Key SNAP Concepts to Know In addition to the key pillars detailed above, Jill Konrath uses several other buzz terms throughout SNAP Selling. Each defines and addresses a concept or concern Middle East Mobile Number List highly relevant to modern marketers today. Here’s a closer look at each. Frazzled Customer Syndrome This term refers to the constant state of busyness typical in modern consumers. Your sales prospects have a lot vying for their attention, and they have a multitude of options to choose from when seeking solutions. That said, they’re likely also impatient, demanding, and relatively distractible. A sales rep who understands this going in stands a better chance of succeeding. Buyer’s Matrix The buyer’s matrix refers to the network of core issues . your prospective buyer deals with when making a purchase decision. Examples include personal pain points and the opinions of other decision-makers involved in the process. Your understanding of the questions that populate the buyer’s matrix provides the foundation for your sales strategy. D-Zone The D-Zone is a term that refers to the dreaded limbo a brand goes to when a sales prospect loses interest in what that brand has to offer.
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